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Month: May 2015

The Top 6 Tech Skills you’ll Need in 2105

Posted on May 7, 2015  in Coding, Data Management, Ideas, Mobile, New Developments, Programming, Technology, UX Design

 IMAGE: Getty Images
To stay relevant, you must master the skills behind this year’s hottest technology trends

We’re not big on setting resolutions only in January at Pluralsight. We believe it’s important to strive for excellence year-round, rather than just once a year. That said, there’s value in using the year’s starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about–tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year’s tech-related knowledge irrelevant.

But don’t panic–there’s a solution. Staying up-to-date with emergent technologies and trends–as well as the skills needed to master them–will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just “nice-to-know,” but “need to know,” in 2015:

1. Coding.

As I’ve written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it’s clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills–and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that’s available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it’s vital to know how to collect and analyze that data–particularly when it’s related to customer preferences and business processes. No matter what industry you’re in, you’ll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the “new normal.” The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we’ll see “a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise.” Learning to utilize the cloud’s flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, “If you don’t have a mobile strategy, you don’t have a future strategy.” This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we’ll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here’s a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That’s where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can’t. Fortunately, you don’t have to be a web designer or developer to create compelling infographics. Here’s a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user’s ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. “The more complex the system, the more involved will the planning and architecture have to be for it,” writes Jacob Gube. But it’s not just professional designers who can benefit from understanding UX design–anyone can. Check out this animated video from UXmastery on “How to Get Started in UX Design.”

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won’t have to worry about being left behind–at least not this year.

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Month: May 2015

WordPress for Business. 10 Reasons to Consider

Posted on May 3, 2015  in Better Ways, SEO, Trend Information, Web Developmemt, WordPress

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54% of all websites on the Internet are powered by WordPress, including the website you’re on right now. Sure, this is the blog section, but you may visit to any of the main pages – still WordPress. WP websites offer much more than the few five or ten benefits that we usually hear about. Check out the following 10 reasons why your business should switch to WordPress and you’ll see why.

Before we get into the meat of the actual reasons why WordPress is so beneficial for business owners, let’s clear up what exactly is it. So, WordPress is a dynamic content management system (CMS) that is used all around the globe to create eye-catchy and professionally-looking websites and blogs. Powering over 75 million of websites, the software is rapidly growing in popularity and the number is growing every single day. Here are 10 reasons why WordPress is so beneficial for business websites.


The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl.

why wordpress

Resource Saving

Due to the WP open source nature and its user-friendliness, there’s no need in hiring web designers or technicians to launch or maintain a WP website.

Easy to Use

The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes.

Lots of Support

Unbeatable WordPress community provides a welcoming place where you can troubleshoot any question or concern about the software issues.

Stable and Mature

Powerhouses like CNN, CBS New York, Coca-Cola France, Sony, and eBay use WordPress to settle their websites on. Therefore, it’s quite capable to meet your business requirements as well.


Because of the pool of plugins and themes that WordPress comes loaded with, it is possible to create the website that meets any of your exact business specifications.


why wordpress

There is a gazillion of plugins that allow to develop a more connected and long-term relationship with clients and staff like surveys, testimonials, share buttons, and newsletter signups.


Easily integrating with Paypal, WordPress makes it simple to take payments or donations on a website without any up-front fees.

Ecommerce solutions

WP comes shipped with a pool of e-commerce solutions aiming to convert your site into an all-out digital store. To be specific, plugins like WooCommerce, WP eCommerce or Shopp make it easy to begin earning money online.

Mobile Ready

Due to the fact that WordPress automatically recognizes if a person is viewing the site through a Web browser or mobile device and configures the content to be viewed appropriately – there’s no need to produce a second Web site just for mobile users.

With all that in mind, choosing WordPress as a platform for your business website will definitely take your business project a step forward and set you up for success in general.

P.S. If you are interested in having your business website developed in WordPress and are considering leaving your current CMS solution on favor of WordPress – then look no further than Fusion iT



Month: May 2015

Top 10 Tips for SEO Survival in 2015

Posted on May 2, 2015  in SEO, Trend Information, Web Developmemt

Top 10 Tips for SEO Survival in 2015SEO has changed dramatically, and in 2014, the Panda updates alone created content chaos for many website owners. In 2015, many SEO specialists are concerned about the changes ahead, but there really is no need for concern for those who learn to create a sustainable SEO plan.

The SEO days of stuffing keywords into content are over, there is no doubt about that. In 2014, the Pigeon update improved local search results, the HTTPS/SSL update offered more credibility to sites, and the Panda updates improved the content found on pages everywhere. So, what should you expect for 2015, and how do you create a sustainable SEO campaign to survive the changes?

Tip #1 Create Quality Content

Google can detect well-written content, and can detect poor quality content, or unoriginal text. If you want to see success in 2015, you need to work on creating high quality content for your website. Google rewards sites that offer consistent top-notch content, and with those rewards comes more traffic, more business, and more revenue. So, strive for quality over quantity.

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. A more conversational style search is performed when people use the search engines, so conversational style keywords need to be used in order to obtain the best ranking.

If someone was looking for a way to build a hummingbird feeder, in the past, they may have entered “build hummingbird feeder” into the search engine. But, today, we have moved past the caveman way of searching, and have begun to ask a question instead of utter certain keywords to find the true answer. Now, you would more likely see “how do I build a hummingbird feeder?” entered into the query box.

 Tip #2 Use Organic Outreach to Build Links

The last five years have brought about a dramatic change in how links are shared across the Internet, and between sites. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Links are still an extremely important element to SEO campaigns, but in 2015, the only way to benefit from links is to obtain them organically. If you are unsure how to obtain organic links, the answer is simple, write engaging, high-quality content that is shared with people who are interested, and they will want to link to your site.

It is extremely important to keep an eye on links in 2015, avoiding any negative links that could potentially harm your ranking, or penalize your site. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones.

Tip #3 Encourage +1’s

Google + is becoming a serious player in the social media platform, as well as with the giant search engines results. If you have not created a Google + page yet, it is time! In 2015, you can expect to get much more attention from Google + than ever before, so start encouraging people to give your page a +1, and to join your circle. The larger your circle, the more likely your business is to be found when someone performs a search.

Tip #4 Write Good Title Tags

Title tags have been a factor in SEO for over a decade, and in 2015, they are still a very relevant part of any campaign. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. There is no need to repeat keywords within the tag; that only wastes that precious small space.

Tip #5 Get People Talking About Your Brand

A large player for SEO in 2015 is brand mentions. Get people talking about your brand, and mentioning it on their website, or any website for that matter. Google experimented with the theory of ranking with the mention factor involved several years ago, as things have evolved in the last year, it is safe to say it may be a large factor in 2015. So, start mentioning influential people on your page, in your blogs, and on your social media pages, and encourage them to do the same for you. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms.

Tip #6 Use SEO-Friendly URLS

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. If your page contains indoor dog houses, then it should read www.yourbrand.com/indoor-dog-houses. Like I said, this is not a huge part of your SEO campaign, and it is not a large signal for the search engines, but it creates a better-organized site, gives users a clear picture of what the site is about, and increases SERPs slightly.

Tip #7 Create an Engaging Web Presence

Google has deflected the notion that they factored in sites that people most frequently visited, such as Yelp, Wikipedia, Amazon, and many others, but evidence is proving these are factors now, and could be large ones in 2015. So, get your website noticed, mentioned, and linked to the major players. Just make sure you use organic strategies to obtain your recognition, the days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well.

Tip #8 Have a Fast Load Time

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Those millions of dollars were spent to increase the load time for users by only a hundredth of a second, so reducing your load time by several seconds could have a huge impact on your sites popularity with both the search engines, and users.

Tip #9 Get Social

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Search engine algorithms are already including social media signals to factor in rankings, and in 2015, those calculations are planned to skyrocket.

Tip #10 Get Mobile

Mobile optimization is nothing new, but with the upcoming year, it is becoming more important to SEO. In order to compete, you must have a mobile marketing plan in place, and have your website optimized for mobile use. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business.

There are 100s of factors for ranking high in the SERPs, but only a choice few really matter in 2015. In order to create a dominate business online, you need to master the most important factors. You can focus on the other signals as well, but not until you master the ones that are on this list.

Your on-page and off-page SEO is extremely important, so you should always know where you stand. You can use a variety of cool tools online to check your websites SEO, including www.seositecheckup.com.

Make a New Year’s resolution to focus on the top 10 signals for ranking, and start now! If you wait until 2015, you are going to be behind several of your competitors who have been practicing, and mastering these SEO factors all year.

Jul 01 2015 by Robin Burton